Idea: To emotionally attract our target audience by portraying the face of a dog on the tree looking happy and ready to be adopted and nurtured by the new owner.

Execution: We used a combination of actual images to portray a happy tree plant in its natural habitat while using the copy to prompt our target audience to take an action.

Insight: Humans tend to treat their owned properties with so much care.

For instance: Animals (pets). Animals are loved and treated like a valued member of the family.