A film director, paramedic and an entrepreneur count up to three.

A child tries her best to say "one" in the director's count.

"Two" in the paramedic's count.

And "three" in the entrepreneur's count.

And in the end she counts from one to three with more confidence

Showing that simple learning, like numbers, is actually the start of something big.

Situation: 40 million children aged 3-6 in India don't have access to high quality education. By not teaching their children simple things like colors, letters and numbers they don't build vital neural connections early. This will have consequences for their careers, social life and future.

Brief: Encourage parents to teach them that by learning basics through Rocket Learning, their kids can do big things in the future!

Objectives: Get more Indian parents to teach their kids basics through Rocket Learning in WhatsApp.

The target audience thinks they got nothing to teach their kids since they don't have a long educational background themself. But it isn't necessarily complicated maths or complex language learning their children need. It's just simple learning. Like 1, 2 and 3.

Insight: 35 million children in India can't recognize a single number by the age of six.

We wanted to show how numbers can be the start of something big. Because by building vital neural connections early – their kids can do anything when they grow up!