In India, many children attending preschool do not have the certainty of achieving positive outcomes in their early education process. Despite parents acknowledging its importance, the guarantee of results and learning is not assured. It has been proven that when parents are involved in their children's educational process, the results are positive. This deep emotional bond provides a solid foundation for their emotional, cognitive, and social growth, reinforcing their security and encouraging greater interaction with their teachers and peers, motivating them to continue learning

To strengthen this, we will use the bindi, a very important element for women in India. Traditionally, it is placed in the area of the third eye, believed to be the center of wisdom and intuition according to Hindu philosophy. It represents awareness and the ability to perceive the inner and outer world clearly.

We have created the first bindi that connects culture, affection, and education, giving children the possibility of having a doll that reminds them of their mother, motivating them to continue learning. When they are in an Anganwadi center, bringing an smartphone close to the doll, will show them previous lessons where they interacted with their mother, making them feel that she is present and that it is time to learn. By using "bindimity" and a smartphone from home, fathers can access Rocket Learning's WhatsApp groups and play short Youtube lessons in which the doll is the protagonist.

We will strengthen the emotional bond between mothers and children by making the mother figure play the main role when learning, empowering them while we demonstrate the importance of being an active part of this process. Being the mother figure our main reference for learning and development regardless of whether they have had little or no access to school education. For children it will be perceived as a new toy, without knowing that it is also the easiest way to learn new things and strengthen the relationship with their mothers every day, for parents it will be a fun and educational way to get closer to Rocket Learning.

Implementation: With the help of over 70K WhatsApp groups, we will be able to impact over 1.5 million children with a fun element that will unconsciously become a desirable tool for their preschool education.. a toy.

Timeline: Every day, new exercises will be uploaded for parents and children to interact with Bindimity. They can track progress and see the advantages of actively participating in their children's educational process.

Placement: Rocket Learning, through Bindimity, will reach all Anganwadi centers so that children can become familiar with it and desire to have one at home.

Scale: When parents who have Bindimity for their children submit the completed courses to the Rocket Learning WhatsApp group, other parents will be able to see the functionality of the doll, generating interest from them and their children.