Hong Kong
Overview
Credits
Campaign Summary
In this day and age, the term 'mental health issue' carries many perceptions, none of which are positive. Words like "weak, dangerous, and unfit for society" represent just a few of the many stigmas associated with mental health issues. In Asia, asking for help has never been something that we’re familiar with.
Today, emojis often say what words can't, right?
Say hello to "BOAR FOR HELP."
It's like how wild boars in the city need understanding instead of judgment. People with mental health conditions need that too. This emoji is a silent way to cut through the noise and ask for help. It's like a quiet signal for a chat, helping folks take that first, tough step to get support. And it's not just for Singapore—it's a global thing.
Creative Insight
Asians often feel uncomfortable referring to themselves as needing help, particularly when common misconceptions associate needing assistance with being less than human.
Consequently, introducing a simple conversation starter for these 'serious' discussions, such as a one-tap symbol for calling for help, could be incredibly helpful.