Buds Meet Buds

United States

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Describe the creative idea

We know cannabis remains the most widely-consumed recreational drug in Europe. We also know people believe in climate change and want to make a difference, but the weight of that is stressful. They’re hesitant about where and how to invest their time and money because there are so many sustainability efforts. Many of them aren’t tangible or feel relevant to them. That’s where we come in. For a buzz-worthy and bold launch of EcoTree’s new offering, we’re making carbon credits personal by hosting a unique forest experience. What do you get when you combine the great outdoors, planting trees, Woody Harrelson, close friends, and cannabis? An epic weekend for adults to escape from the city and connect with themselves, each other, and nature. In addition to creating lifelong memories, they’ll earn carbon credits and learn about how the credits reduce their carbon footprint.