“Can you?” 60-second film advert for Indian oriented audience that is made like TikTok and Youtube challenge game that engages you to participate and test your knowledge.

It all starts with an intriguing statistic: “40% of people don't know the answers to these questions”. We are showing simple kids' tasks - choosing a color, math tasks. With usual and easily reachable objects like - crayons and asphalt, vegetables and fruits, flowers and trees.

A person confidently completes the challenges. At the end, a statistic appears once more, but now stating that “40% of Indian children between the ages of 3 and 6 don't know the answers to these questions”. Then text appears that “You answered correctly! You can teach this to your children!” The message is to show parents that they don't need complex academic knowledge to start teaching their children; even a little is enough.

The client, Rocket Learning, is an Indian company that aims to empower parents to take control of their child's education. Through WhatsApp groups, they send tasks or games that each parent can do at home with their kids and teach them.

They need bright, uplifting film ad which could motivate parents to start improving their children's education. The main objective of the ad is to convey to parents that they are capable of teaching their children, without needing complex academic knowledge, and that even a little knowledge is good enough to begin teaching.

Many Indian parents do not have confidence in their knowledge and are afraid to take an active role in their child's education. They are afraid that they need academic knowledge to educate their children. However, the insight lies in the realization that parents already have more than they think, and they have all that is needed to educate their children. And this is the main point that we have chosen.

Our idea was inspired by the clickbait videos on TikTok, YouTube, and Facebook, where people are intrigued by the statistics and challenged to test themselves. Our strategy is to engage an unsuspecting audience. However, the point is in the fact that our tasks are elementary. In the end, there is a twist where we are not just speaking about percentages in general but about Indian kids. By demonstrating to the parents how little is needed to know to teach children, we encourage them to take part in their kids' future. The message is clear: you succeed with tasks, and you know enough to teach your children.