We need a symbol which represents that every action is a climate action. Because we are not fighting a mere climate crisis but an everything crisis. To do this, we use the mathematical symbol for “everything” and develop an emoji.

But because an emoji is just an arrangement of pixels we give it a purpose.

All starts by using our Climate ∀ction Emoji in combination with another themed emojis as a hashtag on any social platform. Our crawler identifies this post and a bot automatically posts an appropriate action step accessible for the entire community in the comment section. These comments originate from a shared database of all our partners. E.g. the combination with any animal related emoji will result in actions regarding biodiversity.

By doing so we offer our target group the easiest access to concrete actions related to their individual interests and preferences.

To create hype before the launch of our Climate ∀ction Emoji, we cooperate with global idols of young professionals who form our sign with their hands during attention-grabbing moments of their performances. We also spread our sign throughout Ambient/Guerilla as well as TV & virtual-cooperations.

All this momentum leads up to Earth Hour on 23th March 2024. When global landmarks blackout our Climate ∀ction Symbol appears as an fluorescent mark in the dark. The same global idols, additional local content creators and paid arrangements with our media partners solve the mystery afterwards and refer to our functional Climate ∀ction Emoji.

From this point on a mere symbol and hand-sign turn into a global commitment to our 2030 Sustainable Development Goals and guiding light for climate ∀ction. With our media actions beyond classic ad spaces we generate millions of contacts and hundreds of thousand uses of our Climate ∀ction Emoji.