Our target group is very determined in term of their careers and they likely to spend their free times with watching or playing games. Linkedin and Twitch are affine platforms for them, and instead of wasting budget and impressions in a conventional way, catch their attention and engage them is the rewarding strategy. We are firmly building on word-of-mouth as well, as the game and the ecosystem around is viral. From a data point of view, the game itself serves as a platform to educate and collect very useful information from our TG, and with the mindset of deep adaptation, we deliver the GenZ Agenda, to inspire these futuremakers.

We strategically utilized media channels to their maximum potential or completely “hack” them. As the game launches, influencers will ignite a buzz across social media, fostering meaningful discussions and generating useful impressions.

Twitch, as the nest of the gaming word is perfect for promoting the game with the help of our twitchfluencers. Moreover, their own channels can re-invent the platform by broadcasting climate related actions, such as protests.

The creative job ads in Linkedin will help us to assure a deeper meaning for our game, emphasizing not only the fun part but the conscious part of this media-ecosystem.

With this approach, we can not only raise awareness –our target group is already full of it-, but make a strong call to action and engage in a unique way to approach the future Leonardo DiCaprios.

If the execution is right, going viral is won’t be a bug but a feature.