Countdown

Turkey

Young Entry Asset

Overview

Credits

Overview

Write a short summary of what happens in the film

Our movie starts with a mother teaching her child how to count. The mother asks the child to repeat the numbers she counts. Just as the child is about to start counting, we cut the scene. And we see the child in the future. We see that the child is working on a space station and counting the numbers that his mother wants her to count in a different way.

Background

Rocket Learning asked us to encourage and inspire parents. In doing so, it emphasized the importance of being positive and inclusive rather than negative. She explained that the exercises Rocket Learning sends to parents via WhatsApp are effective. So we tried to make a movie that encompasses all of this.

Strategy and Insight

Every parent can get their child to do simple exercises at home, especially if they are helped by a system like Rocket Learning. We thought we should talk about how effective small simple exercises can be for parents. To do this, we focused on a moment in time when knowledge learned as a child is used in the future. The message was that the knowledge that is taught when they are young can turn into something big in the future.