We created a communication key visual concept that at first sight may look like a deforested area from a top view perspective, but what really represents is a living tree bark that belongs to someone who bought a tree at EcoTree and owns it consciously to leave a better and greener world for future generations.

Strategy:

In order to awaken people’s curiosity about climate change and the importance of forestry & tree planting, we found that showing a perspective from the ¨problem and damage¨ is also the way of showing the EcoTree ownership model solution.

Insight:

Deforested areas from top views look like pieces of land with dry, cracked, dehydrated and nonliving ecosystems. And on the other hand, if you look at a living tree bark… it looks exactly the same.