We have planned to launch a comprehensive digital campaign to highlight the importance of mental health. Three visuals will stress that mental wellbeing is just as crucial as physical health. Short video clips on social media and our website will feature real stories communicating the same message, with a dedicated hashtag. Our AI chatbot named 'Heal-Buddy' will provide anonymous support, staying connected to Club HEAL’s emergency system. To engage donors, we have designed a game that will be used as rich media banner ads as well, showing that supporting Club HEAL is an easier way to help those with mental health issues. The game will also direct players to our website for simple online donations.

To communicate our idea differently.