This video begins with a familiar opening of a cooking tutorial and then a twist that rewinds the cooking process to reveal that this is actually cooking a ready-made meal, conveying the fact that you can easily make a dish even if you are not a professional chef . That is to say, we want our Rocket Learning’s TA to realize that no expertise is required for parenting.

To address the reality that over 40 million children aged 3-6 in India are unable to access high-quality education, Rocket Learning form a learning group on WhatsApp invite parents to engage with their children’s learning.

The majority of mothers from low-income families, who primarily serve as caregivers for their children, have limited education and feeling unconfident to help their children to

learn.

How to make them feel that it is easier for parents to be involved in their children's learning and join the Rocket Learning is the primary goal of this campagin.

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