To engage and empower Gen Z’s to join a new movement, the ECHOERS movement, we need to change the way we talk about building a better world, we need to simplify language and make distant topics more relatable.

We identified that our target audience values authentic, clear, easy and visual-based messages in their day-to-day dialog. That’s why we rebuilt a code that gathers common and universal elements, translated into a unified understanding of change that needs to be created and echoed by everyone.

Widely used by this generation cross-platforms, emojis can simplify and facilitate the expression and perception of ideas. By creating and promoting the ECHOERS emoji collection we will provide the community with symbols of the better world we want to achieve.

For the movement to succeed, it needs to gain life within key territories based on target passion points as shopping, technology, gaming and social interaction.

The movement will be communicated through the ECHOERS universal language (emojis as symbols) in the most used platforms by our target, as YouTube, TikTok, Whatsapp and other social media.

To leverage the message relevance, we will partner with brands that shape this generation such as Netflix, Amazon, Alibaba, Disney, TikTok and Meta, in a mix of content placement and product certifications.

Partner content and UGC will be labelled and therefore certified with an ECHOERS badge to facilitate spread of knowledge related to planet’s topics. In social media people will have the opportunity to have the certification, turning into movement’s ambassadors and activating their superpower in their communities.

To launch our movement, we will make use of the climate summit happening in NYC in September and launch our ECHOERS movement on the day of the solar Equinox reinforcing the need for a behavioural shift that leads to change.