Singapore is Asia's leading financial center. We leverage the familiarity of our target audience with financial ups and downs to create a digital emotional bank, visualizing mood swings. This makes people realize that emotional fluctuations, like financial assets, are normal and can be changed and managed. This helps to break the stigma surrounding mental health conditions.

We're establishing a digital emotional bank on WhatsApp, where daily emotional quizzes determine expenditures, and the Club HEAL community provides professional "emotional profit advice". KOLs will also publicly share emotional bank statements on social platforms, sparking wider attention. Furthermore, the mechanisms and data of the emotional bank can be shared with government agencies to accelerate the development of mental health community services in Singapore, truly improving people's mental health conditions.