This film portrays some of the questions kids ask to their parents, showing them that they are actually the better source for kids to learn about everything, thus empowering them to feel confident of being part of their current kids’ education.

Situation:

In India, children aged 3-6 are unable to access high-quality education, and parental engagement on education at home is something that usually does not happen because parents don’t feel confident enough in teaching their kids.

Brief:

Create a film to motivate parents to be part of their child's education using Rocket Learning.

Objectives:

- Improve parental confidence on teaching their kids.

- Through Rocket Learning invite them to shape a better future for their kids.

- Invite parents to engage 20 minutes daily on their children education.

Warren Berger, author of a More Beautiful Question says kids ask an average of 40,000 questions between the ages of 2 and 5. So even though many Indian parents don’t feel confident enough in teaching their kids, the truth is that all kids want their parents to teach them.

That it’s why our strategy with this film was focused on triggering parents’ confidence, through demonstrating that they are actually the perfect source for their kids to learn, and with the support of our program they can take further their kids’ education.