Overview
Credits
Background
Teenage girls are engaging in sports less frequently. It's challenging to find the motivation that will drive them to action. They are increasingly recognising the importance of identifying and understanding their emotions from a very young age. Struggling with their emotions and a lack of support in mental health leads to adverse consequences for them.
Campaign idea
Sport is a school of emotions, especially for young girls. We want to show that every emotion, especially those that teenage girls struggle with, can be transformed through physical activity into strength and energy, which we harness in sports. We used language of teenage emotions.