Imagine stepping into a world where mental health conditions aren't always seen. We're bringing chaos to shake things up. The plan is to use an Instagram filter to give you a taste of the symptoms; blurred vision, unfamiliar sounds, mirroring the experiences of those battling mental health conditions. This filter, made with AR tech, throws you into a space where messed-up visuals and strange sounds capture the daily battles. Feel what they feel. Kicking off the campaign with a burst of chaos and ends it with informational video distributed through Meta ads, reaching wider audience. It's not about big words; it's about breaking down walls, making you think, and feeling what others feel.

People struggle to understand why something is such a big deal if they have not been through it themselves. It’s like trying to explain a movie to someone who has not seen it; they might nod along, but they won’t really get it until they have watched it themselves. Empathy can be a challenge when we haven't walked in someone else's shoes, but being open to new experiences and trying to see things from different perspectives is key to building understanding and compassion.