We’ve visualized the strongest motivation for buying a tree - preserving nature for future generations - by creatively using a family tree to communicate how our actions and investments in nature positively affect our kids and grandkids. It’s designed to attract attention from the target audience by highlighting their emotional gain from buying our product. We show that EcoTrees doesn’t just give financial growth, they create value as our families grow, too.

The target audience is at an age where they’re about to or have started families and are climate-conscious individuals. By combining the key message with a common insight specific for the target group, we create communication that resonates on a deeper level. As our research showed that the majority of people plant trees on behalf of others, whether to buy a tree for the future generation while growing profit yourself should be an easy choice to make.