Hong Kong
Overview
Credits
Describe the creative idea
Our campaign idea is to create a series of digital art installations called, “Future FootPrint”, across top visited European airports. An outline of one singular tree will be displayed which will eventually present a full image of a vibrant forest within. Participants of this campaign engage in the experience by stepping on a sensor, making their footprint to contribute to the growth of the forest within the tree, with each effort is an action towards the completion of the forest. The sensor showcases the positive impact of our “footprint” and how carbon credits can enact tangible and measurable change in a simple yet engaging method. Individuals gain trust in the change that they make by seeing how their purchases could be applied in the bigger picture of climate change. A QR code will be presented with a Call to Action of easy purchase for their carbon credits and hopeful contributions.