They may not always be driven by environmentalism. Rather, they’re social beings who care about success, status and stimulation. They loved the thrill of investing in crypto.

#GetWood is the perfect campaign to get cut-through in a crowded landscape and capture the attention of your desired audience – and beyond. The provocative euphemism speaks to males directly and catches their attention, while the app allows them to buy and invest carbon credits in a crypto-fashion that has impact. The social element of the app that allows for interaction between users is flirty and fun.

The #GetWood stunt – the Mock Exchange – is attention grabbing. Smack dab in urban centres, the pedestrian – who may