Club Heal, a non-profit organization, aims to tackle the stigma surrounding mental health and promote social inclusion through a campaign that leverages the power of memories and storytelling. Collaborating with Giving.sg, a donation and fundraising platform, the campaign involves creating a microsite called giving.sg/clubheal where individuals can donate memorable items along with their stories and can get items that can support them emotionally. The campaign seeks to raise awareness, educate the public on peer support skills, and encourage early help-seeking for people with mental health conditions.

By encouraging individuals to share memorable items and stories related to mental health, the initiative aims to create a connection between the donors and recipients. This connection will generate a sense of empathy from the donors and break the stigma. For recipients, they will try to open what they feel. Then understanding by sharing will happen to both of them. Hopefully, this campaign prevent negative outcomes, spread positive vibes, and create a supportive community.