We thought about how we could convey what Eco Tree is doing in a simple and bold way.

We used the gold color to put an emphasis on how investing in trees can bear fruits financially.

By vividly visualizing the trees with leaves having turned into a brilliant gold, this KV represents both the rational and emotional values the Eco Tree’s mission carries.

Through our visuals, we invite the target audience to feel the joy of seeing trees they plant grow beautifully, tapping into their missing yet probably desired connection to nature. At the same time, the grown trees’ color represents the economic benefit of Eco Tree’s service which makes it distinct from the majority of charity organizations’ projects.

Although Eco Tree’s solution is groundbreaking, they struggle to succinctly convey their idea to a broad audience. Thus, the KV focuses on creating the “WOW” effect and making people want to know more.

To make it effective on various platforms, our work features a vivid golden color to visually catch the audience’s attention while keeping an easy-to-understand form.

Visiting the Eco Tree website is the first step towards turning the good intentions of the target audience into actions that make a difference and generate long-term financial returns.

For this reason, a URL to Eco Tree’s website is included in the visuals for easy access.