In rural areas, where early marriage and higher fertility rates are common, parents often face challenges in effectively managing their children’s development. That is why older children often assume the role of primary caregivers for their younger siblings. However, it is important to recognize that these older children themselves are future parents who will likely experience similar challenges in childcare as their parents do.

Investing in initiatives that promote education, awareness, and access to resources for these young caregivers can help break the cycle of limited knowledge and skills in childcare. By addressing the needs of both the current caregivers and their parents, we can create a more holistic approach to support families in rural areas and promote positive outcomes for both the present and future generations.

By challenging elder children to remind their parents about the importance of early education, they will take the responsibility of caring for their younger siblings. This will increase overall parental awareness of the importance of early education for children. We believe that children can be effective advocates in convincing their parents as they are more trustworthy than external sources. Also, older children can better comprehend the consequences of a lack of education.

Along with Rocket Learning, we will organize daily challenges for elder children and parents through Whatsapp. It will involve teaching their younger siblings and encouraging their parents to actively participate in their children's early education. We will call elder children as "Guardians of the Anganwadi".

This initiative not only helps the elder children in enhancing their skills but also opens up potential career opportunities, such as employment in Anganwadi centers.

Once a child is registered with Anganwadi, their performance, along with that of their family members, is recorded and rated. Daily results are then directly communicated to the parents and elder child. Based on these results, appropriate feedback and action plans are sent to them. The more tasks are managed to be solved by elder children, the more Google Play points are earned.

This feedback loop between Anganwadi, parents, and the elder child ensures ongoing communication and collaboration, fostering a more effective and personalized approach to the child's development.

To motivate and reward the guardians, we will introduce a system of Google Play Points, which they can earn through 2 methods:

1. Playing and teaching with their siblings;

2. Actively involving their parents in the education process;

we hope to not only empower the guardians but also promote digital engagement and provide access to educational and recreational resources that can further enhance their development.

By collaborating with Google, we aim to leverage the widespread use of Android smartphones (Penetration is 95% in India) to maximize the impact of our program.

On Youtube, we will run a 6-sec short video pre-roll campaign and show society how Guardians of Anganwadi impact on developing early-stage education in India.

We will incorporate SMS and USSD codes to ensure that even those without smartphones or stable mobile data can participate in the daily challenges and benefit from the program. By leveraging these offline channels, we aim to be inclusive and ensure that every elder child can actively become a guardian of the Anganwadi.

The campaign's success lies in its network effect and viral spread. With the active involvement of elder children, they will not only act as moderators with their parents but also serve as influential advocates who will disseminate information about the campaign to their peers and neighbors.