The story follows a brief, but precious human moment between a mother and daughter, spending time together, lying on the grass under the blue, cloudy sky. We purposefuly picked such a moment, as it conveys pure, simple being, where there is nothing to be afraid or ashamed of. In this moment, there is no big, scary world, no problems or troubles, only the two of them. Through their eyes, and with a little bit of help of a child's imagination, the sky is transforms into a canvas of playfulness and learning. We observe a spontaneous, natural way for parents to be there for their children, seizing the opportunity to educate them. The dialogue replicas are constructed to showcase parental support and an engagement in the children's world, through supporting their imagination. The imagery is designed to resemble childlike doodles, to help children truly visualy identify with the campaign.

Indian women are renowned for having a special bond with their kids. Despite their deep affection, they do not make it a routine to educate them beginning in preschool. The alphabet is unknown to the majority of Indian children under the age of six. Although it is well recognized that young children up to this age have the greatest capacity for information retention and are innately curious, their potential is frequently underutilized. This is related to other issues like a lack of free time or restricted internet access. Our objective is to target the mothers and their self esteem and boost their skills as teachers.

Our solution is based on simple, beautiful moments to be found in everyday lives of mothers and their children. We aimed at choosing simplicity that carries real beauty and depth within. Talking about the shape of clouds in the sky and their resemblance to objects in the nature, is an engaging, yet casual way of practicing disciplines such as simple mathematics or foreign languages. This type of learning is not exclusively accessible to anyone by either wealth or opportunity, and therefore is relatable to a very large target audience. Being able to educate one's child should not be a matter of privilege. By the choices of the dialogue lines we are showing support of children, their education, and how truly easy and bonding the experience can be. We are taking away the stress of learning and focusing on kind, easy delivery.

In addition to targeting mothers and proposing an opportunity to educate their children, we are creating a chance for children to identify with this kind of moment, to make them comfortable with receiving knowledge as well. Creating a good relationship with education and expanding the tappastry of what learning can feel like. A stress free, pleasant time when we can be ourselves. Mothers and their children.