Healingo

Singapore

Young Entry Asset

Overview

Credits

Overview

Campaign Summary

Healingo is a digital language initiative that educates and equips Singaporeans of all ages to learn about the new language and lingos of mental health through social media and digital platform hacks and to give or seek the help they need with Club Heal.

Creative Insight

Conversations about mental health issues have turned into censorship on digital platforms with heavy moderation. Youths have found their way around these rules by using algospeak, a form of lingo that code switches messages of mental health issues. (Etc, Instead of typing Suicide, it's now spelled as Sewerslide) As these words often change, this leave caregivers, family and even friends confused about their messages for help. With Social media platforms becoming a preferred search engine for our target audiences, we used this as an opportunity to create Healingo, a digital initiative that educates and equips Singaporeans of all ages to learn about these new lingos of mental health and to give or seek the help they need with Club Heal.

Each platform we've used will target a different demographic with different platform hacks that ultimately aims to educate folks about mental health language and lingos. Tik Tok's Blue Comment will target youths, young adults, caregivers reading the comment section and easily learn about the new lingos and get mental health tips through these links. Instagram Stories Highlights will focus on compiling these lingos into a digital dictionary that anyone can refer to anytime. Linkedin and SkillsFuture will speak to recruiters and professionals to educate them about the lingos and break workplace stigmas.