seoul/south korea
Awards:
Overview
Credits
Campaign Summary
This is the "Finger Telling Me" campaign. It allows for the simple measurement of daily stress and mental health conditions using just a finger, without any difficult or complex processes. The results are then presented in the context of today's mental weather.
Creative Insight
Just as the weather can change unexpectedly, mental health conditions can also fluctuate. Similar to how we check the weather forecast before stepping out each morning, it's crucial to tend to our mental well-being every day. This approach could significantly reduce the stigma and reluctance around mental health assessments.