The film begins with a user guide titled ‘How to launch a kid’ — a seemingly whimsical topic. With simple preparations and a few easy-to-follow steps, the user successfully 'launches' their child.

After the ‘launch,’ a true message of the film starts to unveil. Breaking free from the manual, the child soars up into the sky, reaching a new place. And as the camera tracks the journey, the film shows that an adventurous voyage of a little child is about to start. Around the child drifting through space are various objects that symbolize the diverse paths of life lying ahead — which are made possible by the solid educational foundation built with love and attention from the parents.

The film ends with an encouraging message for parents: “Send off your child into a bigger world, as doing so is never rocket science.”

Rural and low-income children in India often lack access to quality early education, which can lead to underachievement later in life.

To address this issue, Rocket Learning has developed a solution that enables any parent, regardless of socioeconomic status, to actively engage in their child's education. The key now is for parents, particularly primary caregivers like mothers, to recognize the importance of education and be motivated to start using Rocket Learning.

So, what should be the goal of the film? The message conveyed in the film should be intuitive and easily understandable for individuals with limited educational backgrounds. The tone of the film should be positive, aiming to encourage viewers to take action. By doing so, the film should inspire viewers with a sense of empowerment, showing them that they have the ability to actively participate in their child's education.

What is the language that everyone can understand, regardless of their education level? A user guide. This universal visual language is always there for readers to follow along, which is aligned with the spirit of Rocket Learning that we aim to spread.

The film incorporates universal images and simple explanations, enabling the target audience to easily comprehend. It also actively borrows details from the user guide, such as the indifferent expressions of the illustrated characters, dos and don'ts, and FYI corners, to keep the viewer entertained and engaged throughout the film.

In addition to its humor, the film embraces a wacky and bold idea: 'Launching a kid.' Starting with this playful title, the film develops and reaches the metaphor of a 'universe of possibilities,' effectively establishing the name and concept of Rocket Learning, a newborn nonprofit organization, in people's minds.

In conclusion, the film not only adopts the format of a user guide but also effectively serves as one for Rocket Learning itself, achieving the following objectives:

1. Raising awareness among the target audience about the importance of education by visualizing a universe of possibilities.

2. Informing them about the service in a fun and easily understandable manner using the universal visual language.

3. Motivating them to take action through storytelling that begins with humor and concludes with emotional impact.