Parents are invested in their children's future regardless of background. In India, before entering the formal primary education system, children spend most of their time at home and learning happens through parent interactions. 35 million children can not recognize a single letter or number by the age of 6. And 60% of these children go to government run day-care centers. Anganwadi centers are great preschool option for building a solid foundation for children’s education path. However, these centers are not recognizable for it and it is crucial to convert the perception and motivate parents to send their children to early years education. Parents have a strong intention and importance for their children to lead a better life than themselves, but they do not directly connect this importance and intention with education. The entire community must work together and create a thriving society with confident behaviour towards children's education.

An extremely simple solution, the Indite Right app will consume a least amount of data where parents can track their child's progress. A very simple interface that users, in this case parents, already know from other apps. Entire communication will be transferred and all files and materials will be easily operated. Parents will be able to meet and see a person that teaches their child and make a connection. Likewise, the elements used can be recognized in campaigns in other media. To be precise, white pencil and white line that indite right. The meaning of the word indite is "to write", "to compose". In this case, parents are initiators of their child's future from an early age, they need to indite right for educational path of their children.

Our idea is to create an app, Indite Right - a tool that promotes significance of foundational education, repositioning Anganwadi systems into centers of learning. Thereby parents will be exposed to shifting perception to shift learning outcomes.

The aim of the app itself is to include entire community to achieve developmental growth. First, parents, to be a part of daily education and send children to early education centers. Second, daycare center workers to upgrade their knowledge, skills and potential with simple features of the app. As well, collaborative approach of the government will continue with the new tool of technology.

Overall, simplicity and low data of Indite Right will enable parents to daily follow a child’s results and see their development. The crucial concept is to empower audience to act and experience daily activities with children to educate them and facilitate child’s education to parents with creative concepts.

In the app, simple user interface is the key element - learn, grow, develop. The interface will be unified in brand identity visuals that can be implemented in mass media later.

It will contain educational content and powerful communication for children, parents and teachers. Elements will include: personal profile, group / 1:1 communication, metrics of success and growth, reminders for activities, extra fun challenges for better bonding and learning, transparent FAQ accessibility, birthdays, photo album of child and his / her success’ and inputs what children learned that day / week.

All data and communication will be easily accessible in Indite Right. Unified digital community will impact and change habits of a huge population. All of the children’s accomplishments, daily work in the center will be set in one app and parents will be empowered and inspired to be active participants in the child's journey.