Ecuador
Overview
Credits
Describe the creative idea
By using the image of one of the most important Renaissance paintings, we will demonstrate that the most valuable aspect of these artworks is not the painting itself, but the trees depicted within them.
Strategy and Insight
In the world, there are many individuals and entities that have allocated enormous sums of money to the acquisition and preservation of art. For this reason, we will use the most famous paintings of all time to raise awareness and generate interest in something we are not investing in and that needs attention: our planet.