Our idea came from the client's need to have a modern, impactful visual identity that connected with Early Childhood, Care and Education. We believe that our idea illustrates what Rocket Learning does in a way that is fun, inclusive and straight to the point integrating all their targets.

Looking into the culture of India, we discovered that the country's national bird is the peacock, an icon recognized around the world. Soon, we realized that the peacock's beauty is appreciated when its wings are open. Same with books. An open book has infinite possibilities and opens up a world for whoever reads it. For us, the peacock is a great metaphor about the possibilities of an open book and about the services that Rocket Learning offers to its audience.

The intention that we have is to be straight forward with the relationship between the name of the organization and its visual identity. We wanted to keep it simple and at the same time combine the two words that form the name of the organization to have an easy and quick recognition. We find elements that work together in a simple and organic way: a book and a rocket. We think this is the perfect metaphor synthetize on how education is a journey that takes us to new worlds and opens our heads. And speaking of opening new worlds we find a third graphic element for the mascot in the National bird of India: The Peacock. Like a book, it let you appreciate its beauty when it opens. A book with just a pretty cover is useless, just like a logo is useless without all the content inside of it.

We created a visual identity that is always in motion. Our proposed concept is "Looking Up To Your Future" and just like rockets we created a logo that can be used in many ways, but with one condition: it always has to be pointing upwards. The logo is composed of a rocket book, so we combined something serious like a book with something more playful like a rocket.

In addition, we created our newest mascot: Rockie the Peacock. Our rocket book opens so that Rockie appears and can teach. Our color palette is inspired by the beautiful colors of the peacock. The chosen colors give a modern and lively touch to the brand.

Finally, to give this sensation of movement we used the main typography Elza Rounded in its italic version. We believe that using only italic can help us to show the urgency that our client has.