Marie Togo

Japan

Young Entry Asset

Overview

Credits

Overview

Write a short summary of what happens in the film

This is a story about two boys, Thomas and Abe. Both grew up in poor family environment. There were people by their side who never gave up on their potential. It was their mothers. Thomas' mother believed in the potential of her young son and provided a conducive environment for studying, even in poverty. And despite being illiterate, Abe's mother taught him a lot about studying when he was young. Supported by such mothers, they grew up and achieved great accomplishments. Yes, astonishingly, this is a true story about the great inventor 'Thomas Edison' and the father of emancipation 'Abraham Lincoln.' History began with the actions of these mothers. They are great, but even greater is the existence of mothers who believed in their potential.

Background

Context: Despite the importance of early education for children, more than 40 million children aged 3 to 6 in India are unable to receive quality education.

Brief: One of the reasons many Indian children lack access to quality education is because their mothers, who lack in educational background, lack in confidence and refrain from getting involved in their education.

Objective: The objective is to demonstrate that any mother can participate in their child's future by providing educational support, instilling a sense of confidence that they too can make a difference, and encouraging active intervention in their child's education through Rocket Learning.

Strategy and Insight

Many mothers in India lack confidence participating in education for their children due to own lack of educational background. Not realizing "every mother has power to carve a path for child's future." which is why we conceived a film that instill confidence in mothers with the concept "mothers who believes the potential of their child and takes action is great." To reach diverse target audience, we used globally renowned figures as inspiration, utilizing true stories of great individuals and their lesser-known mothers. Film aims to convey the importance of early-stage support, demonstrating the fact that just by providing a single catalyst of education, mothers can significantly broaden their child’s possibilities. We want them to know how amazing and remarkable for mothers to believe, regardless of poverty or their own lack of education. Therefore, any mother should have more confidence to actively engage in their child's education. Let's expand the potential of children through Rocket Learning. That is the message we want to deliver.