Indian mothers are famous for their unique connection with their children. Despite their great love, they do not have the habit of learning with them from preschool age. 60% of Indian children under the age of 6 do not know a single letter of the alphabet. However, it is known that children up to this age can absorb the most information, they are naturally curious, but their potential is often neglected. This goes hand in hand with other difficulties like lack of their free time or limited internet access.

Moms always know everything best - when a child should eat, what to wear, how to behave. They love their children and want the best for them. If we want mothers to understand how important it is to educate children up to the age of 6, we must motivate them to do so. Therefore, we will create a special reward for the best mothers in India - those who know better that their children need to be educated with them and apply their kids to Anagwadi will receive 5GB per month from the mobile operator as a motivational aid.

We will catch all Indian moms on the platform best known and used for learning - YouTube. To continue to the page, they must answer 3 questions to get a reward – You can apply your kid to Anagwadi an get 5GBof the internet monthly from our partner – Jio or continue to YouTube videos. After signing up for the Anagwadi, you also receive a personalised letter „from your kid “. The kid will thank mum, for helping him to use his potential. To underline the necessary of the education, the kid will demonstrate fun fact about kid’s brain capacity at the early age and his desperate need for the educational basis. In the fact we strongly demonstrate the necessity for kids’ education as well as we solve the struggle with lack of internet capacities of the family.

Indian moms will visit the YouTube page and get a pop-up window. They must answer 3 basic questions about how much is their kid as well as his educational options important to mothers. We assume that every mother will say they want the best for the kid. As soon as they send the answers, the congratulation text will come. We will tell the mothers, they are the best, because the want the fest for their little kid. We will give them a limited option – to sing up their kid to Anagwadi and get the 5GB from the Jio mobile operator. As soon as they sign up their kid, they will also receive a special email with the biggest fun fact about necessity of their kids’ education. From YouTube, webpage to personalized email and hopefully a lot of impressions from moms and their posts about being the best ones.