“Forests can thrive and provide at the same time” is the key message of EcoTree. Hence, we set out to combine two worlds: nature and value. And while these worlds seem miles apart, we found a unique insight that connects them in one striking visual. The result is a print that invokes curiosity without being too obvious. With the headline playing into the famous saying “Money doesn’t grow on trees” but with a twist, urging you to read the body copy for more information.

To answer the brief, we found an insight that explains what EcoTree does in one simple keyvisual. Because when trees grow, and the bigger they become, the more rings they gain on the inside. This actually looks like a money roll that also grows, when more money is added.

We appeal to our target group of climate-conscious individuals by using a visual that you at first associate with nature, playing into their ideals. But when you look closely you see the double meaning and are met with a benefit that fits that ideal. Caring for the planet is always the number one priority, the profit is an added bonus.