Audience: Fans of the Future

Some of the most powerful social movements have been created by mobilised fandoms – the most powerful being K-Pop fans. They are known to use their influence for causes ranging from human rights to education programs…all in the names of idols they support.

“K-pop fans are mobilising to get what they want, whether it’s streaming or album sales - and you can use that power for other things”

- TIME Magazine, 2020

*Audience Size: 340M globally (DW, 2023)

BlackPink fandom gender skew = 48%M | 52% F (JulieAnneSanJose.com, 2023)

March For Movement - creating a dance tutorial as a modern day climate ‘march’ and meeting them where they’re already congregating.

Fuel The Fandom - Create THE biggest online climate march of all time through the TikTok trend cycle.

OnlyFans For Future - Leverage the biggest paying fan-base platform in the world with a dedicated Blackpink OnlyFans channel.

March For Movement

• 16* concerts during two months of the tour = 1.28M** Total Reach

Fuel The Fandom

• By scaling our activity on Social, we will reach a minimum of 3B*** TikTokers through content creation

• Even if we achieve only 1% of this 3B, we will surpass our briefed impression KPI of 10M by 3X.

OnlyFans For The Future

• 230k OnlyFans subscribers****

• Top trending hashtag across OnlyFans for 2 consecutive campaign weeks

WHY IT WORKS

1. IMPACTFUL - Mobilising fandoms that transcend borders, cultures, age and gender empowers rapid acceleration and spread of a global campaign

2. REPLICABLE - Leveraging existing fandoms and their cultural influence is a strategy that can be replicated across other fanbase verticals at speed & scale.

3. COST-EFFECTIVE - Fandoms communicate through passion-led social channels that foster the organic and viral sharing of content, keeping reach high but costs minimal.