My First Words by Bichotas

Mexico 2.0

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Describe the creative idea

*My first words: A newborns petition to aware parents about carbon footprint return.

We printed the newborns petition in the delivery boxes of baby products purchase to make their parents take action for the CO2 footprint. This allowed us to explain the importance of carbon credits in an easy, tangible, and relatable way.