My phone is suffering from Dementia

中国香港特别行政区

Overview

Credits

Overview

Describe your creative idea

Mental health often overlooked,Many individuals consider it unrelated to themselves。

Personal experiences or knowing someone affected increases willingness to donate Phones as our closest companions in today's society,it hold vast amounts of memories If the information on our phones is deleted, it's as memories of life are wiped away.

People may feel confused, helpless, and lost Just as the dementia patients suffered.

If our closest companion, our memory sharer - our phone, is suffering from Dementia ,would we still think helping dementia patients is unrelated to us?

The campaign, "My phone is suffering from Dementia " aims to raise donations for mental health programs by creating a powerful connection between phone and dementia.

Strategy

The target audience includes individuals who care about mental health issues and have a personal connection to technology. The campaign will utilize various media platforms, such as social media, online forums, and traditional media outlets, to reach the target audience. The approach involves evoking empathy through storytelling, personal anecdotes, and relatable messaging to convey the importance of supporting mental health initiatives.

Execution

The campaign will be executed through a comprehensive PR strategy, including social media engagement, collaborations with influencers and organizations, and media outreach. The messaging will emphasize the impact of dementia on personal memories and the connection between mental health and personal technology.

Phase 1 (10/1-10/9)

#My posts are missing

Collaborating with Instagram

Gradually hiding user-generated content

Intensifying hiding each day