#NaturesWhistle

Portugal

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Describe the creative idea

One minute can be decisive in one of the world's biggest sport events, but it is even more important for the future of the forest and the planet. What if, in a packed stadium, in a month that is marked by fires, we draw attention to deforestation and show that the solution is in the hands of each and every one of us? At the 2024 Champions League final match at Wembley Stadium, the referee will blow the starting whistle, but the game will not start... the lights will go out and on the giant screens and projected onto chairs, images of some atmospheric phenomena, such as fire, will be seen. At the end, during the presentation of images on the positive impact of man in the forest, the importance of time and the investment of the population in the forest will be explained. The game starts 5 minutes after.