NOTIFICATION FOR CHANGE

México

Awards:

Shortlisted
Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Describe the strategy

Even when youngsters agree that Climate Crisis is a global emergency that’s making everything change and even they consider individuals as the second responsible for it to change, they still haven’t figured out how to support the cause. We’re going to show them that no matter who they are or what they do, they have a super power to use and become the heroes of tomorrow by making a hero call through exactly the same medium that our planet uses to communicate us that things must change: the weather, trough the native app in their smartphones.

Describe the execution

Prior to the day of the United Nations Conference and in partnership with Google and Apple, an operating system update will be released for iOS and Android that will activate notifications for change on all smartphones around the world using the weather app. All smartphones will be alerted when there is a radical variation in the weather and upon opening the notification, a message will be displayed on the app screen that will call all the heroes of tomorrow to take action: “It is not only the weather, everything is changing and everything has to change and you have a super power to decide the direction of tomorrow: join and discover your super power.” By clicking, they will enter the Net Zero World website to answer 3 questions which will help define their super power and all the actions they are in their own hands.