Creating a bond between a new “homeowner", squirrel, that advocates for the forest in its most natural habitat and manner, as well as telling an extra story helps to communicate about the money-related benefits without hesitation and extreme simplicity. Using the basic need to look at the cute animal, with the catchy call to action is easily noticed during boring or long days, scrolling on the way home on the subway or in a print catalogue filled with more traditional voices advertising environmental awareness.

It is easily understandable that Using EcoTree creates several benefits for nature. However, terms such as carbon removal or biodiversity are harder to relate to for the general public. (20% of our audience). Even for people, who are aware of the environmental issues, (80% of audience), one must provide an additional incentive that helps to make easier, faster, and well-informed choices about the service or company they would choose to cooperate with, in order to have an impact on their surroundings or general ecology. What is the tangible, simple truth, the greater good, that Eco Tree provides?

Well, as well as common benefits which the company might share with its competitors from the first, even a bit superficial look, it most definitely puts a roof over some squirrel’s head.

Even though there is already a personal connection with nature while buying the tree, positioning squirrels as a beneficiary boldens the positive impact and feeling of satisfaction that consumers would get from the simple purchase.