Mom's attention to her kid's first 5 years educational development journey is the most valuable investment for their future.

Therefore, Anganwadi centers, Indian preschool network system, launches a campaign to show moms this great deal, encourage her to invest her attention for the program: By keeping actively engaging to Rocket Learning program, moms could get a great deal of return on her investment, supporting her child’s better education progress.

Even low income moms want to invest in their child education. So, while her child has not yet gone to the actual school, she tends to spend all of that attention on making money.

Truth is, first five years of a child is the most critical time to invest moms' attention to, because it's a setting stone period to build their child's educational foundation.

STRATEGY:

Show moms that her attention is the most valuable investment for her child's future right from this moment.

CREATIVE IDEA: PAID ATTENTION

We create an investment program in partnership with Indian government, aiming to repay moms for the attention she paid: how actively she engages to RL learning program- the numbers of lesson moms and kids take, number of classes they interacted with in Whatsapp group and hours spend on Rocket Learning program. This investment's benefit will selectively cover her child's future public education fees, based on her child's progression status which is determined via Rocket Learning transparent scoring and monitoring system.

Good seeds: The ROI cover all elementary books and equipment are covered

Potential seed: The ROI cover her child's tuition fees for other governmental upskilling programs

Super seed: The ROI cover the child's tuition fee up to their university

Pay mom with an opportunity

PHASE 1: PUBLIC PITCHING

Running youtube ads calling moms about a can't afford to miss deal with zero investment and unlimited return on investment

The ads has an embedded Youtube link, leading moms to a education content explaining our Paid Attention Investment Program.

Pay mom with an excellent ROI deal

PHASE 2: SIGN THE DEAL

Waves of moms showing their commitment to take full responsibility in paying attention to the programme by signing & sharing our digital contract using hashtag #PaidAttention.

Pay mom with a recognition as the rising investors

PHASE 3: REPORT THE PROGRESS

Release avatar frame for moms to recognise them as the rising investors based on her child' progression with the program. This is so moms feel the urge and motivation to keep up the good work

Good seeds: Bronze frame

Potential seed: Silver frame

Super seed: Gold Frame