We’ll position EcoTree's Carbon Credits as the number one impulse buy.

We'll partner with Patagonia to hack their Black Friday Sale, remove all items from their website, and replace them with EcoTree's Carbon Credits.

We'll tell consumers that a Pay Zero Sale is on it's way, offering the best deal on the market disguised as a special edition shirt.

We'll reveal that the true best deal on the market, is EcoTree's Carbon Credits - something that's easy, high-quality, serves you financially, and damn good for the Earth. Perfect for our impulse buyers who also want to do their part.

Using a big player like Patagonia, allows us to borrow their reach and influence, plus their reliability, quality, and authentic commitment to the environment.

This will act as a Trojan horse for media and allow EcoTree to bring through key messages to consumers.