"Plant in. Cash out." - a simple headline with a straightforward visual combining the benefits for both worlds: the planet, and your wallet.

Our strategy for this public awareness campaign was to clearly state the brand's double benefit. With this clarity mission in mind, we purposely chose a minimalistic approach with the fewest visual elements possible, as well as a short headline.

Here, both words unite for a single-minded message. The similar shape of a trunk and a pile of coins, as well as the juxtaposition of "in" and "out" in the headline, help connect the benefits.

We completed the print with a simple body copy: "Invest in trees. It's good for the planet and your wallet." creating a perfect link with the brand's signature: "Nature has value." Finally, the white framing helps the body copy stand out and keeps the main visual elements sleek.

That's how we believe we can answer EcoTree's need for public awareness.