To simply demonstrate the EcoTree brand, and evoke the positive feelings you get when gardening (and making money), our Print Ad will actually grow a tree.

We’ll create a bespoke EcoTree Plant Tag that contains a single tree seed (an existing paper innovation) for consumers to plant wherever they can. They simply remove the pre-perforated tag from the ad, plant the base of it in soil and with a little TLC it grows. They’ll also be prompted to also invest with EcoTree at the same time.

For as long as the tree grows, the EcoTree Plant Tag is a constant, and positive reminder that they can be investing in the future of the planet, and their bank accounts.

We can then PR this through our social accounts, blogs, newsletters and active customer care.

A study by the University of Colorado found that growing plants and trees increases mood and relieves anxiety and stress. And contrary to popular belief, it’s also proven that earning money makes you happier too.

Both experiences, you get by investing and growing with EcoTree.

So we’ll build on the brand ethos of ‘doing the world a favour and also yourself’, by creating a campaign that not only demonstrates the brand, but also evokes those positive feelings making them synonymous with EcoTree.