What a cozy space, isn’t it? Just what our furry friends need! And why look at that, it’s so easy to gift!

This print was made to string the hearts of our target in a fun way. By creating a curious sight that warms the hearts of those who see it, we planted the seed of intrigue that will lead them to EcoTree. The visual e-commerce marketplace was inspired by real estate applications (e.g. Zillow) and the same Eco Tree website! We wanted to showcase how easy it can be to grant homes when you buy a tree. As easy as a tap on your phone. While also showcasing that nature has tree-mendous value for those living in it.

Our strategy was based on two insights found. The first one was given by EcoTree themselves, “More than 1 million animal and plant species are in danger of extinction. By protecting their habitats, we help them survive.” A pretty known fact that even if it’s helpful, it’s still very common.

The second one we came upon while researching, “Two sociologists at Northeastern University have tested the claim that people are more upset by news stories of animal abuse than they are about attacks directed toward humans.” We know this print has nothing to do with animal abuse, but when we read this, we thought there was something here. When it comes to dire or emotional situations, people are more sentimentally swayed when it comes to animals. So why not take advantage of that? Let’s make the target empathize with the print! And with it, make them feel and lean into the idea of granting the animal the home they deserve. Not only that, but simplify their wants by showing them how easy it is!

The e-commerce shopping format came after discussing how easier it can be to adapt it to digital. While also giving it the opportunity to be broad enough to be used as a campaign.

Our work is the hook EcoTree needs. It gives enough intrigue for the audience to take notice of it, yet a simple explanation about what the client offers and their goodwill benefits.

https://ecotree.green/en/biodiversity

https://www.wired.com/2015/04/people-care-pets-humans/