Overview
Credits
Background
Challenge
How to encourage girls to exercise and try sports?
Insight
Young girls don't want to play sports, and they are tired of hearing of what they should do.
But nothing motivates girls as much as the forbidden fruit of do something against all odds.
And showing that they actually can do anything.
Campaign idea
Let's use the girls' arguments against sports, against them.
We don't want to pretend that playing sports is easy. It’s not.
But nothing in life is easy.
If girls don't want to play sports, they won’t.
But let's show them that they can rule, in every matter, no matter what.
Our big idea?
GIRL,
QUIT THIS
BULLSHIT