Stigmas around mental health in society are deeply fueled by the collective imagination.

So, what if we take a moment to interrupt popular beliefs, and encourage people to reimagine?

We introduce /reimagine, an innovative AI+HI-powered destination that crafts alternative narratives on mental health, and interrupts digital feeds with it.

Through ‘interruptions’ on job search, dating, parenting, teaching, news, and community platforms, we guide users to engage with the /reimagine bot.

Through AI+HI powered stories, this interactive bot challenges popular stigmas around mental health when it comes to workplace, relationships, family, and academics in Singapore, keeping in mind the life stages of the target audience. The bot is trained using human intelligence, drawing from true stories of Club HEAL beneficiaries, and using those to compile a relevant AI-crafted story that takes a positive spin on the stigmas entered in the input.

We close the loop by encouraging people to share these reimagined stories on their feeds, and interrupt the narrative once again. Only this time, the narrative is fueled by the collective reimagination of Singaporeans.

Stigmas follow a domino effect; cascading from society, to social circles, and finally to the affected individual. Until we interrupt this chain reaction at the societal and social levels, the burden remains on affected individuals to resist being impacted negatively.

To destigmatize, we need to reimagine existing patterns; challenge the larger narrative around mental health, and create a positive domino effect by interrupting the pattern.

How do we do that?

Through a positive interruption strategy across digital platforms, we take on these stigmas head on, and showcase the social power of reimagination.