Education and all the amazing things it can bring to the table are boundless, just like the vast expanse of the cosmos. It's essential that each and every child has access to it right from the start, no matter where they come from and what their material circumstances are. And that is why the new Rocket Learning logo and mascot symbolize the strength of a united community that actively engages in nurturing and fostering children's growth (Grow Together). The idea of "Sky is the limit" gives direction to the project, while also reminding us that learning and teaching can be fun... and the children's future is in our hands.

We approached the project holistically, taking into account the needs of the organization that wanted the design to be exciting and motivating, while also encouraging further immersion in the visual story. We wanted the new communication to have an impact on the community, be visually pleasing, and embody the values of Rocket Learning. We designed everything with the goal of adaptability to all educational materials.

We opted for vibrant colors and their meanings. Why? A child learns to distinguish colors through contrast. Yellow symbolizes knowledge, blue represents determination, green signifies intellect, and orange stands for taking action. Our approach incorporates both the professionalism of Rocket Learning and the broad needs of the target groups focused on education and fun.

Dodi is a friendly planet that encourages further exploration and skill development. The name is not arbitrary - it is short, catchy, and easy to pronounce, even for younger children. Our mascot not only relates to the concept of the logo, thereby unifying the organization's communication, but also ties in with the learning of basic shapes - a circle being one of the first geometric figures that a child recognizes. This approach will meet the demands of parents and Anganwadi workers.