Despite being one of the largest economies in the world, the Republic of India suffers from high levels of poverty, affecting the education of 75 million children and leaving the door closed for their future.

This has led Rocket Learning to create a tool that surpasses the barriers of traditional education, turning the closed door into a window towards learning, with simple elements and classes that facilitate children's learning regardless of the physical space they are in, thanks to the ubiquity provided by smartphones.

For this redesign, we first delved into the storytelling behind our identity. Building upon the phrase "education starts at home," we demonstrated that with simple elements found in Indian households every day, imagination, creativity, and an education network consisting of parents and teachers, can help children “lift off” despite any space they are in.

Next, we combined meaningful elements of the culture associated with intelligence, wisdom, and knowledge to create new avatars aligned with our vision, but above all, recognized and loved by our primary target audience.

The rocket embodies the momentum children need during their early years, a crucial time in which their paths are set, shaping the trajectory of their futures. The house serves as a versatile icon, transforming into various centers, households, and any other place where children receive Rocket Learning. With the support of parents and Anganwadi workers, education can take place anywhere.

The fusion of these symbols sends a profound message: the educational lift off of every child is not just an individual impulse, but a collective endeavor that not only impacts the household and local community, but the entire Indian education system.

Together, we ignite a powerful spark that propels our children to soar to unimaginable heights.

Our color palette is composed of colors derived from the tones of Indian communities, combined into a vibrant palette that appeals to children.

To showcase our diverse identity, we have created a team of mascots inspired