Rocket Learning - Shaping Bright Futures

Mongolia

Young Entry Asset
Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

Shapes play a pivotal role in a child's early education as they explore the world through diverse forms and shapes from infancy. These shapes serve as the foundation for advanced subjects like geometry, technology, art, design, architecture, and more. Through early education, we establish the groundwork for children to develop confidence, adaptability, and a lifelong love for learning. As adults, it is our responsibility to guide them and shape their promising futures, recognizing their significance as the next generation.

We have created a logo that embodies simplicity and professionalism, resonating positively with everyone. The letter “R” has culturally rooted colors and reflects the global outlook by representing the sun and mountains. Additionally, we have created an inspiring and mission-driven tagline, as outlined in the brief. The mascot is relatable, versatile, and designed to inspire connections.

Describe the creative idea

Through the power of simplicity and creativity in utilizing shapes, we have created a brand identity for Rocket Learning that resonates with stakeholders while remaining inclusive and positive for workers, parents, and children.

We have used shapes that are essential to a child's early education, incorporating a logo that symbolizes the sun and mountains to represent the global reach. And the vibrant colors of the Indian flag further pay homage to the Indian community.

We have selected an all-inclusive font that projects professionalism and commitment, available across various languages.

Recognizing that children come in all shapes, we, as adults, should embrace our role in guiding and supporting them towards a brighter future, as reflected in our tagline, "Shaping Brighter Futures."

To encourage behavior change, we have designed a user-friendly mascot, enabling workers and parents to customize them in stickers, arts, and crafts.

Describe the execution

The logo for Rocket Learning showcases a simple yet vibrant design

A green triangle, symbolizing growth and stability, forms the primary shape. It represents a strong foundation for learning. Above the triangle, a harmoniously integrated orange circle symbolizes inclusivity and unity, highlighting the holistic approach to education. The color palette of green, orange and blue adds energy, freshness, and creativity to the logo, reflecting the lively nature of the organization. The brand name is presented in a clean and modern typeface, enhancing legibility and approachability. This versatile logo can be applied seamlessly across various branding materials, such as websites, mobile apps, stationery, and signage, creating a visually appealing and memorable representation of the organization's commitment to help every young child become ready for school and life.