The brief asked us to come up with a visual solution for two tasks: an overarching identity for Rocket Learning, to be used in more formal situations, and a mascot that encourages behavioral change, aimed to the parents and Anganwadi workers.

We started from the name and the purpose of our brand: Rocket Learning, which ensures equal foundation early, so all children have access to education. This means everyone can reach their potential, if they benefit from similar resources up until six years old. Then, when kids start school, they are academically ready and able to reach for the stars.

We decided we’re on a mission to democratize preschool education for those in need, but we need a visual way to show this.

The star is a simple symbol, easy to remember and recreate, for both our targets. It shapeshifts to display inclusivity, diversity and the uniqueness of our beneficiaries.

More than a logo, a beacon of hope.

We created the first symbol for preschool education in the form of a stylised star, so everyone can understand our mission to offer access to learning materials for every child.

The brand’s a metaphorical rocket that helps kids reach for the stars, by offering them a solid base of knowledge up until six years old.

It’s a simple visual representation of our values, that can be easily understood by both our targets: government officials and tutors.

We propose a simple way to reimagine a star, in a completely new and yet familiar way for the new identity. The symbol is aspirational, with the purpose to support preschoolers from disadvantaged backgrounds.

By being so straightforward, the logo allows us to adapt it to diverse targets and various executions, while still expressing what we believe in. It can be used to create patterns, face painting drawings or to showcase data in a more creative, on-brand manner.

One of the main logo derivates is Ramy, our mascot, who’s a more childish and playful approach to the symbol. When talking to the children, Ramy comes in various star shapes to promote our values focused on inclusivity, diversity, and positivity.

Through a digital activation we democratize preschool education by allowing everyone to scan our symbol, drawn by themselves or on our materials, and get access to contextualized learning materials.